Privacy Policy of

Version 1.0 – 16 August 2023

At Enterprise Holdings, Inc., through our independent regional subsidiaries (collectively “Enterprise Holdings”) and network of independent franchisees and fulfillment partners operating the Enterprise Rent-A-Car, National Car Rental, Alamo Rent A Car, as well as other various programs, features and services (" Enterprise Holdings", "we", "our" or "us" as referred to in the policy below), we respect your privacy.  We have implemented our privacy policy ("Privacy Policy") and cookie policy ("Cookie Policy") to explain our data collection, use, disclosure, and transfer practices, as well as individual access rights you may have when you use our sites and services, including global reservations and other rental services.

We host and maintain this website on behalf of a franchisee or fulfillment partner. For information about their privacy practices, please see below.

At Helvetic Motion AG we respect your privacy. We have implemented this privacy policy (“Privacy Policy”) to explain our data collection and use practices. You can learn more in the sections below.

About us

This privacy policy ("Privacy Policy") explains how we process and protect your personal data when you use this Website ( or our services provided via (together, the "Website").

The Website is operated by Helvetic Motion AG, Werftstrasse 80, 8302 Kloten, Switzerland ("Enterprise", "we", "our", or "us"). Enterprise is the controller for the data processing described below.

Unless otherwise defined in this Privacy Policy or our General Terms & Conditions, the definitions used in this Privacy Policy have the same meaning as in the Swiss Federal Act on Data Protection.

1        Personal data we collect

We may collect or receive personal information for a number of purposes connected with our business operations when you use our website or our services. This may include the following:

  • Client requests (e.g. details about your inquiries)
  • Personal details (e.g. name, date of birth, photographs)
  • Contact details (e.g. address, phone number, e-mail address)
  • Login details (e.g. password, username, sessions, user ID)
  • Payment details (e.g. billing information, payment methods, credit card details)
  • Website visitor details (e.g. IP address, device ID, logfiles)
  • ID documents (e.g. ID card, driving license, passport)
  • Vehicle details (e.g. license plate number, accident information)
  • Vehicle geolocation (e.g. exact location of the rented vehicle at all times, from the beginning to the end of your rental)
  • Rental history and loyalty programme details

As a franchisee of Enterprise Holdings, Inc. and/or any of its operating subsidiaries ("EHI"), to support global booking systems, EHI may share with us your reservation and booking information. We also share booking information about you with EHI, as described below in the relevant Section.

2        How we collect personal data

We collect information about our users when they use our Website or our services, including taking certain actions within it.


  • When users correspond with us by electronic means.
  • When users access, use, or otherwise interact with our Website.
  • When users sign up to receive our newsletter and other marketing materials.
  • When users submit their data to us.
  • When we use GPS tracking tool to track our vehicles.


  • From public sources, such as public directories.
  • From third parties, such as social media plugins and third-party cookies.
  • When EHI shares with us your reservation and booking information.

3        Legal Basis and purposes

Our legal basis for collecting and using the personal data described in this Privacy Policy depends on the personal data we collect and the specific purposes for which we collect it.

Contract: To perform our contractual obligations or take steps linked to a contract with you. In particular:

  • To manage your requests and provide our services.
  • To recruit you.
  • To track our vehicle's geolocation.

Consent: We may rely on your freely given consent at the time you provided your personal data. In particular:

  • To provide users with news, special offers, newsletters, and general information about goods and services which we offer.
  • To place cookies and other tools on your browser.

Legitimate interests: We may rely on legitimate interests based on our assessment that the processing is fair and reasonable and does not override your interests or fundamental rights and freedoms. In particular:

  • To maintain and improve our Website and services.
  • To develop new services.

Necessity for compliance with legal obligations: To meet regulatory and public interest obligations. In particular:

  • To comply with applicable regulations and legislation.
  • For the legal enforcement of claims and rights.

3.1       Newsletter

We may send newsletters and other notifications by email and through other communication channels. We may have newsletters and other notifications sent by third parties or send them with the help of third parties.

In principle, you must expressly consent to the use of your e-mail address and other contact addresses, unless the use is permitted for other legal reasons.

Newsletters and other notifications may contain web links or tracking pixels that record whether an individual newsletter or notification has been opened and which web links were clicked (performance measurement). Such web links and tracking pixels record the use of newsletters and other notifications. We need this statistical recording of usage, including success and reach measurement, in order to be able to offer newsletters and other notifications effectively and in a user-friendly manner, as well as permanently, securely and reliably, based on the reading habits of the recipients.

You can unsubscribe from newsletters and other notifications at any time and thereby object in particular to the aforementioned collection of usage. You can do so by contacting us directly or following the link included in the footer of each newsletter we send you.

3.2       Profiling

We may engage in profiling activities in order to evaluate certain aspects of the data subjects whose data we process. These profiling endeavours allow us to better evaluate key aspects of you, allowing us to infer and predict information that allows us to provide our services more effectively. However, we do not use geolocation data for the purpose of profiling.

We use appropriate mathematical or statistical techniques when using profiling methods and have technical and organisational measures in place to ensure that inaccurate personal data are corrected and that there is no discrimination or discriminatory effect.

You have the right to object to our profiling activities. To that end, you can contact us at any time to object to this processing activity.

4        Data retention

We retain personal data for as long as it is needed for the purposes for which it was collected or in line with legal and regulatory requirements or contractual arrangements. We delete geolocation data within 6 months after your rental end date.

5        EHI

We share your personal information with EHI for the following purposes:

  • To manage and facilitate global reservations;
  • Rental information for EHI and its third-party service providers to carry out customer satisfaction surveys;
  • To compile statistics and analysis about the use of EHI’s products and services, including statistics based on anonymized data, which enable EHI to provide you and other customers in the future with better customer service, products, features and functionalities.

When sharing such information with EHI, we and EHI operate as independent data controllers. EHI maintains its own privacy policy in respect of the information we provide EHI. You are encouraged to review EHI’s privacy policy, which can be found here:

6        Service Providers

Enterprise may engage third-party companies ("Service Providers") to facilitate the operation of our Website, assist in analyzing the usage of the Website, or perform Website and service-related services, such as payment and the provision of IT infrastructure services. These third parties have access to the user’s personal data only to the extent necessary to perform these tasks on behalf of Enterprise.

Type(s) of service providers who might access your personal data:

  • Accounting firms
  • Banks and payment service providers
  • Other group entities
  • KYC service providers
  • Marketing firms and mailing list providers
  • Public authorities
  • Website hosting service providers

7        Data transfers

Enterprise and/or the Service Providers may transfer your personal data to and process it in the following countries:

  • EU/EEA
  • USA

We may use Service Providers who are partly located in so-called third countries (outside Switzerland) or process personal data there, i.e. countries whose level of data protection does not correspond to that of Switzerland.

We safeguard your personal data per our contractual obligations and applicable data protection legislation when transferring data abroad.

Such safeguards may include:

  • the transfer to countries that have been deemed to provide an adequate level of protection according to lists of countries published by the Federal Data Protection and Information Commissioner;
  • applying standard data protection model clauses, binding corporate rules or other standard contractual obligations that provide appropriate data protection.

If a third country transfer takes place and there is no adequacy decision or appropriate safeguards, it is possible and there is a risk that authorities in the third country (e.g. intelligence services) can gain access to the transferred data and that the enforceability of your data subject's rights cannot be guaranteed.

8        Data disclosure

We may disclose your personal data in the good faith belief that such action is necessary:

  • To comply with a legal obligation (i.e., if required by law or in response to valid requests by public authorities, such as a court or government agency);
  • To protect the security of the Website and defend our rights or property;
  • To prevent or investigate possible wrongdoing in connection with us;
  • To defend ourselves against legal liability.

9        Data Security

We take reasonable technical and organisational security measures that we deem appropriate to protect your stored data against manipulation, loss, or unauthorised third-party access. Our security measures are continually adapted to technological developments.

We also take internal data privacy very seriously. Our employees and the Service Providers that we retain are required to maintain secrecy and comply with applicable data protection legislation. In addition, they are granted access to personal data only insofar as this is necessary for them to carry out their respective tasks or mandate.

The security of your personal data is important to us but remember that no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security. We recommend using antivirus software, a firewall, and other similar software to safeguard your system.

10    Your rights

You have the below data protection rights. To exercise these rights, you may contact the above address or send an e-mail to: Please note that we may ask you to verify your identity before responding to such requests.

  • Right of access: You have a right to request a copy of your personal data, which we will provide to you in an electronic form.
  • Right to amendment: You have the right to ask us to correct our records if you believe they contain incorrect or incomplete information about you.
  • Right to withdraw consent: If you have provided your consent to the processing of your personal data, you have the right to withdraw your consent with effect for the future. This includes cases where you wish to opt-out from marketing communications. Once we have received notification that you have withdrawn your consent, we will no longer process your information for the purpose(s) to which you initially consented unless there is another legal basis for processing. To stop receiving emails from us, please click on the 'unsubscribe' link in the email you received or contact us at
  • Right to erasure: You have the right to request that we delete your personal data when it is no longer necessary for the purposes for which it was collected or when it was unlawfully processed.
  • Right to restriction of processing: You have the right to request the restriction of our processing of your personal data where you believe it to be inaccurate, our processing is unlawful, or where we no longer need to process it for the initial purpose, but where we are not able to delete it due to a legal obligation or because you do not want us to delete it.
  • Right to portability: You have the right to request that we transmit your personal data to another data controller in a standard format such as Excel, where this is data which you have provided to us and where we are processing it on the legal basis of your consent or to perform our contractual obligations.
  • Right to object to processing: Where the legal basis for our processing of your personal data is our legitimate interest, you have the right to object to such processing on grounds relating to your particular situation. We will abide by your request unless we have a compelling legal basis for the processing which overrides your interests or if we need to continue to process the personal data for the exercise or defence of a legal claim.
  • Right to lodge a complaint with a supervisory authority: You have the right of appeal to a data protection supervisory authority if you believe that the processing of your personal data violates data protection law. The competent data protection authority in Switzerland is the Federal Data Protection and Information Commissioner (

11    Links to third-party apps and sites

Our website may contain links to websites or apps that are not operated by us. When you click on a third party link, you will be directed to that third party's website or app. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third party websites or services.

We maintain online presences on social networks to, among other things, communicate with customers and prospective customers and to provide information about our products and services. If you have an account on the same network, it is possible that your information and media made available there may be seen by us, for example, when we access your profile. In addition, the social network may allow us to contact you. The content communication via the social network and the processing of the content data is thereby subject to the responsibility of the social network. As soon as we transfer personal data into our own system, we are responsible for this independently. This is then done in order to carry out pre-contractual measures and to fulfil a contract. For the legal basis of the data processing carried out by the social networks under their own responsibility, please refer to their data protection declarations. Below is a list of social networks on which we operate an online presence:

12    Changes to this Privacy Policy

We may update our Privacy Policy from time to time. We, therefore, encourage you to review this Privacy Policy periodically for any changes.

Changes to this Privacy Policy are effective when they are posted on this page.

13    Contact us

If you have any questions about this Privacy Policy, do not hesitate to get in touch with us at: